Setting Up Groupmail with SendGrid | Groupmail Help Centre

This guide walks you through connecting your Groupmail account with SendGrid, a trusted email delivery service that integrates seamlessly with Groupmail.

SendGrid provides a free allowance of 100 emails per day, which is perfect for getting started. If your email needs grow, SendGrid offers flexible paid plans to scale with your business.

The setup involves a few technical steps, but it's a one-time task. Once completed, sending emails will be straightforward. If you're not comfortable with technical configurations, ask your IT team for help.

Step 1: Create Your SendGrid Account

Let's start by setting up the connection between Groupmail and SendGrid.

Access the Channels page

Click on your profile icon in the top right corner of your Groupmail dashboard and select Channels from the dropdown menu.

Fig. 1 — Profile dropdown menu

Add a new channel

Click the + New Channel button to open the channel setup screen.

Fig. 2 — Add integration for SendGrid

Sign up for SendGrid

Choose "SendGrid (Email API)" in the Integration Type dropdown, then click the Sign-up button. This will open the SendGrid/Twilio sign-up page. Fill in your name, email address and password to complete the registration. You'll receive a verification email to confirm your account.

Fig. 3 — SendGrid free 100 emails per day

Step 2: SendGrid Account Setup

After completing the signup process and logging into your SendGrid dashboard, you'll need to complete the following steps.

Fig. 4 — SendGrid dashboard

SendGrid provides a comprehensive guide on their setup at: [Twilio SendGrid Docs](https://www.twilio.com/docs/sendgrid/ui)

1. Add your Verified Senders

Verifying your sender identity is essential for authorisation to send emails. You have two options:

Option A (Recommended): Verify your domain(s) as Sender Domains for the best deliverability, ensuring SPF and DKIM alignment. Contact your email provider or IT team to set this up.

Option B: Verify individual email addresses under Settings > Sender Authentication.

For more information, see the SendGrid Sender Authentication guide.

Fig. 5 — Sender Authentication in SendGrid

You must use a professional email address associated with your own domain. Addresses from Gmail, Outlook, or Yahoo are not permitted.

Once verified, add your sender email to the From Email field within Groupmail.

Fig. 6 — Verified Sender in Groupmail

2. Create an API Key

An API Key routes your email from Groupmail to SendGrid. Navigate to Settings > API Keys in your SendGrid dashboard.

Fig. 7 — SendGrid API Keys

Click Create API Key, choose a name and your desired permissions, then click Create & View.

Once created, add your API Key to the SendGrid API section within Groupmail.

Fig. 8 — Add SendGrid API Key to Groupmail

Add a From Name and Reply-To Email if required, then click Save. You can test the integration by clicking the Test button.

3. Add the Groupmail Webhook URL

The webhook sends event data (Sent, Delivered, Opened, Clicked, Bounced, etc.) back to Groupmail for processing.

Open the Groupmail Integration page and copy the Webhook URL at the bottom of the screen.

Fig. 9 — Copy Webhook URL from Groupmail

In SendGrid, navigate to Settings > Mail Settings and select Event Webhooks. Click Create new webhook and paste your webhook URL into the Post URL field.

Choose all the events you wish to track within Groupmail — we recommend selecting them all.

Fig. 10 — SendGrid Webhook configuration

4. Enable Tracking

Finally, in SendGrid navigate to Settings > Tracking and ensure both Open Tracking and Click Tracking are enabled. This displays your newsletter stats within Groupmail.

Fig. 11 — SendGrid Tracking settings

Make sure both Open Tracking and Click Tracking are enabled in SendGrid, otherwise you won't see engagement stats in Groupmail.

That's it — you're all set to send emails with SendGrid from Groupmail!

Need Help?

If you have any questions or need help getting started, reach out to us at hello@groupmail.io.